The Accredited Association of Advertising Agents (4As) has officially announced the re-launch of the IAA Singapore Chapter, formed in partnership with the International Advertising Association (IAA). Simultaneously for the first time, the trade association opens its doors to include individuals from the advertising, media and marketing communications industry through a dual membership offer.
An executive council comprising senior leaders from among a variety of industry players has been appointed to steer the Singapore chapter forward:
Chapter President Anthony Kang
President, DentsuSingapore
Chapter Vice-President Vincent Hoe
Group Managing Director, AG Advertising
Chapter Secretary Lily Tay
Executive Director, Singapore Advertisers’ Association
Chapter Treasurer Phyllis Chua
Executive Director, City Life Advertising
Chairman Communications Andrew Thomas
(Internal & External) Regional Director SEA & Managing Director
Singapore, Ogilvy Public Relations Worldwide
Chairman Events & Programmes Thomas Ang
Vice President OOH Media, MediaCorp
Chairman Professional Development Theodore Choo
(Training & Education) Chief Executive Officer, Gosh Advertising
Chairman Membership Development Bernard Chan
Chief Executive Officer, 4As
To commemorate the launch, all who sign up for IAA Singapore Chapters will also become a 4As individual member during the same period. As a result, members will receive a well-rounded offering of both 4As depth of connectivity in the local market together with IAA’s global network and intelligence.
“Over the past 60 years, the industry has evolved a lot. Borders are disappearing and advertising practitioners are becoming more commoditised. Today, we see a new ‘working arrangement’. Lines between markets and amongst players in the ecosystem are blurring. With new thinking and new technologies, the playing field is rapidly changing for advertisers, agencies and media owners. An individual today can be a client, advertiser, marketer, media owner, target customer and sometimes, even an agency. As the market is changing to more ‘contract and transient’ work with more individual professional operators inSingapore, we aims to be more inclusive by adding an individual membership level. This is a natural next step towards creating a more deeply connected community ecosystem,” Ted Choo, President of 4As. “Today, we are happy to partner with the International Advertising Association to ‘re-birth’ the Singapore Chapter and provide a direct connection for our members to widen their horizons and link with the global advertising community through IAA’s broad international network.”
“We are very excited to collaborate with IAA for the ‘rebirth’ of the Singapore Chapter. As a first world marketplace, there’s now a greater appreciation of global standards and best business practices. For some, it’s also the need for international connectivity as we venture beyond our sunny shores to regional markets like China, India and the rest of the world,” added Anthony Kang, President of the IAA Singapore Chapter. “Through this established international network body, we are confident that our local industry players will have much to gain from both its connectivity reach, wealth of intelligence resources and global opportunities.”
“I would like to congratulate you on the formation of our latest chapter in Singapore. The Market is more complex than ever. Revenues are tighter and relationships more strained. In this context, it is important that we pull together as an industry. To protect and develop our industry, we need to ensure we self-regulate what we do to ensure our standards are upheld. We need to ensure best practices are prevalent throughout. And we need to continuously develop the next era of talent. It is with these ambitions that we operate as the IAA. I’m so glad that Singaporehas joined to further the initiative,” adds Alan Rutherford, IAA Chairman and World President.
AD-LIBRARY SINGAPORE 