Internet legend, Jerry Yang (centre) shared in the celebrations at the grand finale of Purple Hope, Yahoo! Singapore’s CSR project supporting local community causes. He is flanked by Yvonne Chang, the MD of Yahoo! Southeast Asia (left) and Rose Tsou, the SVP for Yahoo! Asia Pacific (right) and the 10 shavees who shaved their heads in support of Hair For Hope campaign.
The inaugural fundraising and awareness campaign, which ran for a week, was conducted by the staff at Yahoo! Singapore raising more than SG$ 50,000 in support of the Children’s Cancer Foundation (CCF) and reached out to Singaporeans to raise awareness about the cause through a link on the Yahoo! front page. The project ran from 10 – 14 October on Yahoo! Singapore and featured articles and interviews with children and families affected by cancer.
At the finale event which took place at the Yahoo! Singapore office, 10 enthusiastic Yahoos sacrificed their locks of love in support of the cause and had their heads shorn by professional hairstylists, Jean Yip. Sharing in the event, during a fleeting visit to the regional headquarters in Singapore, was Internet legend and co-founder of Yahoo! Jerry Yang, together with Rose Tsou, the Senior Vice President of Yahoo! Asia Pacific. This was the first project by Yahoo! under the “Purple Hope” banner; a community initiative whereby Yahoo! will support local causes through fund-raising and awareness building.
The CCF was founded in 1992 with a mission to improve the quality of life for children suffering from cancer and their families, was chosen for this first “Purple Hope” initiative after one of the Yahoo! staff made a personal pledge during the Hair for Hope campaign earlier in the year. Lorna Tan, Finance Director at Yahoo! Singapore, is already one of CCF’s highest personal contributors and it was a show of team support to further her lead and adopt CCF as the first project partner for the Yahoo! “Purple Hope” programme.