Global multichannel marketing specialist Epsilon has expanded its strategic marketing team to meet the growing demand for personalised cross-channel customer experiences, providing clients with a wide range of best-in-class marketing services to create customer experience marketing, CRM and loyalty programmes, as well as building fully optimised end-to-end multichannel campaigns.
The team is led by seasoned multichannel marketing consultants who have deep experience in global and local markets. Leveraging a proprietary strategic marketing framework, the team works with clients to set measurable marketing targets, design appropriate customer experiences and develop actionable plans – incorporating Epsilon’s deep institutional knowledge of analysis, marketing technology and best-in-class marketing programmes.
Part of Epsilon’s global consulting offering, the Asia Pacific SCAA team augments the number of associates across the region, spanning Australia, China, Japan, and Singapore. “Our services to the three types of clients we have in the region are growing rapidly,” EVP Michael J Penney. “Regardless of whether our client is operating in one Asia Pacific country, across the entire region, or globally, we now have the capabilities to serve them effectively.”
Leaders will drive the SCAA efforts in Asia Pacific as Epsilon helps companies create measureable and effective communications across the region. Congrats to Epsilon from AdLib!