Singapore Kindness Movement (SKM) advertised on SMRT Media’s concept and network advertising platforms
to raise awareness for World Kindness Day. As part of its outreach to the community to spread a word or an act of
kindness to make 13th November a day to remember, SKM’s island-wide exposure achieved maximum
visual impact and optimum reach.
The campaign’s advertisements started on 31st October with an in-train concept and in-station panels. Yellow gerberas were
pasted in SMRT trains to create a vibrant and cheerful garden ambience to encourage the spread-kindness movement
and its message was reinforced through SMRT Media’s extensive advertising panel network.
To champion the kindness movement, an outreach event took place at the bustling Orchard Xchange with SKM and SMRT
staff distributing yellow gerberas to commuters and shoppers.
Unfortunately, there were no pictures for the media to showcase and remember this special day.