Moove Media, Singapore’s leading Out-Of-Home transit operator, brings
to commuters healthy living reminders for four weeks as Health
Promotion Board (HPB) launches National Healthy Lifestyle Campaign
2011 in Sengkang.
The launch was graced by Guest-of-Honour Deputy Prime Minister Teo
Chee Hean and Special Guest Dr. Amy Khor, Minister of State for
Health, at Sengkang Community Centre. Accompanied by an entourage of
health enthusiasts, DPM Teo Chee Hean visited HPB’s concept station at
Sengkang North-East Line station.
This campaign aims to cultivate healthy living habits by using the
stairs instead of the lifts and being mindful of one’s diet through
the Interactive Diet and Activity Diet Tracker.
Creative encouraging messages were deployed at Sengkang NEL station to
motivate commuters to use the readily available stairs to clock in the
recommended 150 minutes of physical activity per week.
In conjunction, campaign posters promoting health messages reminded
commuters that it is only with good health that it is possible to
enjoy life together with loved ones.
HPB partnered Moove Media for their official launch as Sengkang NEL
station offers a wide reach to a rapidly growing community of young
families. Outdoors with Moove allowed an additional engagement factor
with commuters as it gets them literally moving.
“Moove Media is proud to have partnered HPB in implementing this
impactful concept station and will continue to produce engaging
campaigns that get advertisers’ messages across the daily advertising
clutter.” Jayne Kwek, CEO.
The OOH campaign started on 19 October and the National Healthy Living
Campaign will run till March 2012.