– Android continues to gain market share, serving over 145 million mobile ad impressions quarterly here
– Among handsets, the Apple iPhone 4 delivered the majority of ad impressions in Singapore with 28.1% market share. Apple remains the leading device manufacturer in the country with 43.9% market share
InMobi released its Mobile Insights Report – Singapore Market, covering the period July to September 2011. Based on InMobi network data, the report reveals that the Singapore mobile ad market grew by 30% to over 469 million ad impressions in Q3 2011. The Android platform saw a significant increase of 4.9 share points in ad impressions over Q2 2011, now serving 30.9% of all impressions in the country.
Key Singapore findings include:
o The market grew by 30% serving over 469 million mobile ad impressions in Q3 2011.
o Smartphone impressions grew by 27% and advanced phone impressions by 47% over Q2 2011.
o Smartphones accounted for 85% of all impressions in Q3 2011.
o Smartphone share in Singapore is thrice the Asia average.
Although Apple is still the top platform in Singapore, it continues to lose share to Android.
o Android saw a strong gain of 4.9 share points in ad impressions over Q2 2011, now serving over 145 million quarterly impressions.
o iPhone OS lost 8.1 share points in just 90 days but still commands 43.9% market share.
Apple (43.9%), Samsung (18.7%) and Nokia (11%) were the top three manufacturers in the country based on impressions.
o Among the top three, Samsung (+6.6 share points) and Nokia (+1.1 share points) gained market share while Apple (-8.1 share points) saw a decline, mostly due to switches from older iPhone models.
o Singapore has the highest number of iPhone 4 impressions, followed by Australia with 20.1% share.
o Beyond the iPhone 4, fragmentation is clear without any single handset holding more than 4.4% share.
o Apple is clearly a favourite in Singapore, with six devices including the iPad and iPod, on the top 20 list of mobile devices.
Comments Atul Satija, Vice President and Managing Director, Asia Pacific at InMobi: “The Singaporean market has always been an early adopter of the most cutting edge technology. With a country population of 5 million, the over 469 million impressions served by InMobi in Q3 are a testament to the country’s mobile potential. High quality device penetration combined with a tech-savvy consumer base makes Singapore a hotbed for mobile innovation.”