Moove Media, Singapore’s leading Out-Of-Home (OOH) transit operator,
is proud to help in launching H&M’s Versace’s collection at Dhoby
Ghaut station’s overhead wall panels.
H&M is famous for bringing high fashion to the streets. With strong,
vibrant, exuberant and glamorous prints, these attributes of Versace’s
iconic collection are uplifting Dhoby Ghaut’s ambience, providing
commuters with revolutionised fashionista inspiration while on the
moove. This is the first time in Singapore that H&M is bringing the
Versace classics brand to its shoppers at affordable prices.
Lisa Chai, PR and Marketing Manager for H&M Singapore shared: “‘The
Very Best of Versace for H&M’ is the first designer collaboration for
H&M Singapore and the response from our shoppers has been
overwhelming! Ardent fans were queuing overnight and within 3 hours of
the launch, the collection was almost sold out. The Out-of-Home
presence at Dhoby Ghaut was a perfect medium for the launch as it
created an arresting impact and also highly enhanced our strong
campaign images. An amazing high recall campaign for our target
“Our path to purchase advertisement sites has helped H&M Singapore
create an impactful campaign to reach out to Singapore’s
fashionistas,” commented Jayne Kwek, CEO of Moove Media.
Moove Media worked with Media Agency, Universal Mccann, and Outdoor
Media Specialist, Posterscope Group Singapore, to bring this campaign