Brendan Wood International and Mileage Group today announced a strategic partnership to serve corporate clients in Asia. The new venture combines global investor intelligence with local investor relations strategy and communications expertise. This unique combination effectively transforms traditional investor relations value propositions in the region.
Brendan Wood International (BWI), a leading capital markets intelligence agency since 1970, founded the global Shareholder Confidence Index some 33 years ago. Today, there are more than 2,000 major investors and a similar number of market research and sales/trading professionals expressing their ownership convictions as part of the worldwide Brendan Wood Panel. This group represents several trillion dollars in equity investments. Through the Shareholder Confidence Index, Directors and Officers of Public Corporations worldwide now have access to all levels of investor purchasing and divestment intentions towards their companies.
The Mileage Group (MG) is Singapore’s largest home-grown, full-service strategic marketing communications and PR consultancy. Headquartered in Singapore, the Group comprises eleven offices across seven Asian countries. This exclusive partnership with BWI breaks down geographic barriers to transform traditional investor relations. Specifically, it allows MG to leverage on BWI’s professional network and quantitative toolkit to provide local consulting and advisory services, enhanced with global shareholder intelligence, to Asia’s leading public companies.
Mr Brendan Wood, Chairman of Brendan Wood International, said: “We live in a world where leading local companies are increasingly finding that their customer as well as shareholder bases are broadening. To the extent that this is true across regional and global boundaries, we want to be there to help local companies by providing worldwide investor feedback and local advice and execution through our Mileage partners. Global shareholder intelligence that pinpoints weaknesses and strengths of a corporation and its competitors combined with strategic on-the-ground expertise, will be a game-changer for investor relations in the region.”
“Increasingly, we find our clients asking us not only ‘How can I improve?’, but also ‘How am I performing?” says Mr Yap Boh Tiong, Chairman of the Mileage Group. “The traditional problem has been that companies often can only react to stock price movements, when shareholders have already voted with their feet. Our partnership with BWI means that we know who the ideal target shareholders are and exactly what these investors want from management and the board. This puts us in a better position to advise on investor relations, encompassing strategy and communications.”
“This also eliminates the waste of poorly targeted investor relations campaigns which are far too broad and ineffectual for the modern era. We want local corporates to know exactly what their shareholders are thinking and exactly who they should be talking to and why,” adds Mr Wood.