P&G goes the AR way so Singaporean men can experience how Gillette Fusion ProGlide ‘Turns Shaving into Gliding’

Proctor & Gamble (P&G) placed an innovative campaign with Zenith Media on Clear Channel’s medium to promote the new Gillette Fusion ProGlide.

P&G launched the campaign with Zenith Media and Fontcraft, an innovative media collaboration that leveraged on Clear Channel’s PLAY portfolio of digital offerings. Static posters are also up across a people&places Retail Network to engage males at point-of sales including malls and supermarkets at 150 locations island-wide. The Gillette Fusion ProGlide shave’s AR campaign is the first of its kind, and is located along the Orchard shopping belt at Orchard Boulevard and Orchard Road (outside Plaza Singapura). Aimed at turning skeptics into believers, this campaign uses AR technology to let men experience how the use of thinner, finer blades with a low-resistance coating ensures its flexibility to glide effortlessly through hair, reducing tug and pull.

This exceptional campaign’s virtual ‘gliding’ experience on Clear Channel will be up for 4 weeks, also online and on cable television.

Media Agency: Zenith Media
Creative Agency: Fontcraft, BBDO
Technology Partner: D.ink

Check out http://www.youtube.com/ClearChannelSG

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