Commuters can look forward to a lot more exciting offers of conveniences and lifestyle choices in MRT stations and put their commuting time to good use while travelling with SMRT. They can shop and pay for their shopping instantly without having to visit a shop or website and expect to receive their products when they get home. Using their smartphones and advertisements in SMRT stations, commuters can perform a purchase simply by scanning the Quick Response Codes (QR Codes) featured with the product on the advertisement.
SMRT Media and Cold Storage are working together to enable this instant shopping on-the-go feature in SMRT’s extensive network to provide commuters with a hassle-free shopping experience this festive season. From 7 to 20 Dec, attractive Cold Storage wall stickers enabled with this technology can be seen at high traffic SMRT stations Bugis and Boon Lay to kick off the supermarket’s instant on-the-go Christmas campaign. These advertisements will display a variety of their Christmas menu and serve as a portal for shoppers to buy products on the spot. Once the products are selected, shoppers will just need to scan the QR Codes of the products and be transported to the payment site to complete their purchases.