Tokio Marine Life Insurance Singapore (TMLS) launched its very first brand campaign in Singapore, investing a total of S$1.2 million into the first phase. The campaign aims to educate Singaporeans on the positive enhancements life insurance can bring to them and their loved ones.
This campaign, which was closely guided by Kenneth Joseph Hu, Vice President, Marketing (Brand Specialist) of Tokio Marine Life Insurance Singapore Ltd., centres on a lively and heartwarming proposition. “Our objective is to ensure we fulfil the financial priorities of our clients to give them peace of mind as they grow with us. By using visuals that carry the clear simple message of happiness and fun, a concept every Singaporean desires and is able to relate to, the advertisements aim to bring smiles to viewers. The emotional approach we are taking will lighten the gloomy image associated with life insurance, and ultimately, help consumers understand the coverage breadth of life insurance,” said Mr Hu.
The advertisements, which will run for up to three months from December 2011 to February 2012, can be seen on a wide array of media platforms such as taxis, MRT, Cinema screens, Focus Media screens and on various MediaCorp Channels.