Ben Lightfoot, multiple Effie winner and McCann Worldgroup’s Singapore CEO, will chair the 2012 Singapore chapter of the Worldwide Effies, to be held at the end of May 2012.
Ben Lightfoot: “The Effie Awards is recognised by marketers and advertisers as the pre-eminent award in the industry, bringing together clever thinking and results. In an era of procurement, it’s vital all investment in marketing communications have a direct impact on a brand’s bottom line. It’s an honour to succeed previous Chair Alan Fairnington and be named Chairman of the Singapore Effies. I look forward to shining the spotlight on Singapore’s most effective Advertisers, Agencies and their brands.”
Terry O’Connor, CEO, Courts Asia and President IAS: “Effie Awards is a globally recognised programme; and an Effie award has become a worldwide symbol of achievement and success. We’re delighted Ben has accepted the challenge to lead the Singapore chapter of the global Effies. We believe his experience and passion for creating effective communication will elevate the Singapore programme.”
2012 marks the 8th year the Effie Awards has been active in Singapore. As marketing budgets tighten and Western market worries ripple into our region, it is vital marketers demand effective communications from their agencies – an Effie award further signifies a standard of excellence for effectiveness in marketing communications.
For further communications on the 2012 Singapore Effies programme, please contact Jennifer Goh, Executive Director, IAS, at tel: 6220 8382 or email: firstname.lastname@example.org.
Important Dates :
Call for Entries: 10 February 2012
Deadlines: 9 March 2012
Awards Dinner: 31st May 2012