In light of a year that has seen economic and political unrest
throughout the world, Yolk, a Grey Group Company felt compelled to
make a positive change. They wanted to create something that was
community-driven; they wanted to create a movement.
In partnership with Singapore’s Speedpost, Yolk announced the launch
of ‘The Small World Project’, a collaborative initiative to help less
fortunate children around the world. Working with Singapore-based
non-profit organisation, Blessings in a Bag, a total of ten children’s
organisations were selected from Australia, Cambodia, Hong Kong,
Japan, Philippines, Singapore, Thailand, and the USA.
Ten of the collaborating companies were each given a 20kg Speedpost
box for their staff to fill in their donations. The companies scanned
the QR codes on the boxes to learn more about their respective adopted
charities and their needs. “We believe it takes small steps by a group
of individuals to create change in our world and this is our way of
trying to do our part,” explained Mr. Benjamin Tan, CEO of Yolk.
“Thankfully, we are not alone in this belief; a few of our friends
share our vision too.” These ‘friends’ also include BLK A Pictures,
Color TV, HBO, I-S Magazine, Grey Group Singapore, LinkedIn, Metro,
Power 98 and Red Dot Design Museum.
The boxes were given to the companies on December 14th and were
collected on December 20th. Speedpost then shipped them out over the
next few days for the children to enjoy over the holiday season. The
children’s organisations were each given a disposable camera to
document the children receiving and using the gifts. “There’s always a
constant need for help in the world. We are beyond excited to be part
of ‘The Small World Project’ because we’ll be able to do things a
little differently and help more children around the world,” said Ms.
Emily Teng, the founder of Blessings in a Bag. “We hope this project
can continue on an annual basis and give more companies here an
opportunity to give back to the community.”
“Sure, it isn’t by far the most revolutionary idea but it’s a start,
and I think it will be a very humbling experience for all of us,” said
Ben. “We are just really excited to see this idea becoming something
real,” he added. The entire process will be documented in a series of
photographs and videos for public release in early 2012.
For more information, please visit http://www.yolk.com.sg/thesmallworldproject/
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