Manulife Singapore has appointed XM Asia Pacific to provide user experience expertise service for Manutouch, their extranet sales and service system. XM Asia Pacific is working with Manulife to enhance the user experience and improve ease of use of this online system, empowering financial planners and distributors to manage client investments more effectively and deepen the client/advisor relationship.
“Our aim in this project is to advance and push the boundaries of user experience,” says Hema Thiagarajah, Consumer Experience Director, XM Asia Pacific. “We can add value – and increase the sense of product ownership by designing features that make human-computer interaction more experiential, exciting and efficient, and easier to use.”
Manulife Singapore has 30 years’ dedicated service in Singapore and has a renowned reputation as a product innovator in the ever-changing financial services market. With a multi-channel distribution strategy and network that includes a team of over 900 professional Financial Planners, Manulife Singapore provides one-stop financial solutions to meet customers’ needs throughout their life.
“We’re focused on helping our clients and advisors by making it easier to do business with us, and providing a world-class user experience is core to that goal. XM Asia Pacific has the depth of user experience expertise that we are looking for to help us take Manutouch to the next level of service capability,” says Stephanie Acker, Vice President, Client Services.
