Watch Singapore be transformed into a giant virtual playground
beginning Friday January 6th. Download the ‘Points Rush’ iPhone App
and compete in the game. Check the game map for your GPS location and
watch out for other competitors in hot pursuit of game points. You
must be faster and smarter than the rest! Feel the adrenaline flowing
as your feet hit the pavement – the rush is on! It’s time to show-off
your wit, determination and fleet-footed stamina where the very best
are competing for fabulous prizes with American Express Points Rush.
Check out the Game here: americanexpress.com.sg/pointsrush
Points Rush is the Company’s latest initiative to promote the American
Express® Rewards Card which allows Cardmembers to choose their
Favourite 5 places to shop, dine and spend – and rewards them with 50%
more bonus points each time they spend at these Favourite places. A
whopping one million Membership Rewards points and other attractive
prizes are waiting to be won in this challenge!
The Mobile Agency behind the campaign is Monterosa Singapore.
Founder Carl Norberg, says, “Traditional mass communication is often
an ineffective means to reaching many target groups. When people know
they are in for an awesome ride – a live adventure that they
themselves take part in – not only does it create brand loyalty – it
creates brand addiction.”
Awarded Gold in Cannes Lions, Monterosa’s Activation App “Mini Getaway
Stockholm” together with agency Jung von Matt, proved not only to be a
creative alternative to traditional car advertising, but also an
extremely efficient, cost-effective way of capturing the interest of a
demanding target group. Last month the “Mini Getaway” App was launched
in Tokyo with great success.
Activation concepts like these are changing the media landscape, says
Carl, “Activation Live Game Apps are one of the many creative App
solutions Monterosa uses to engage people. The consumer wants – and
deserves – irresistibly intoxicating solutions and that is our mission
for our everyday work.”
(Article courtesy of Mynewsdesk)