LOWE, INITIATIVE & ASIA PR WERKZ
Appointed Agency Partners for MCYS
Jointly, these three agencies have been appointed by the OFFICE OF
PUBLIC GUARDIAN, Singapore Ministry of Community Development, Youth
and Sports, for a social campaign on the Mental Capacity Act.
Lowe Singapore will oversee creative, Initiative is in charge of Media
and Asia PR Werkz will handle all PR matters.
The selection process involved multiple advertising, media and PR
agencies in a competitive bidding process, at the end of which, this
consortium led by Lowe Singapore, was awarded the business.
Congrats from the AdLib team!