A Holistic Measurement Solution That Validates Advertising Impressions and Audiences Reached with Digital Advertising Campaigns
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, has announced the launch of its Validated Campaign Essentials™ (vCE) product, a new measurement solution for validating digital ad delivery. vCE enables a holistic view of campaign delivery and a verified assessment of ad-exposed audiences via a single, third-party source.
Unlike existing single-point solutions, it provides an unduplicated accounting of impressions delivered across a variety of dimensions, such as ads delivered in-view, in the right geography, in a brand safe environment and absent of fraudulent delivery. A U.S.-based vCE Charter Study involving 12 national premium brands found that, in many cases, ads are delivered but not in-view or on target and therefore never have a chance to make an impact.
The full version of the press release is available at: http://www2.comscore.com/e/1552/-Validated-Campaign-Essentials/2xjgtz/456834749