Appoints Interactive Hub as Exclusive Advertising Sales Representative in Asia
Global digital sports media company PERFORM has announced the launch of both Singapore and Malaysia editions of Goal.com, the world’s largest football website. To accompany this, the sports media group has also confirmed that Interactive Hub will manage advertising sales for all of PERFORM’s sports media across key territories in Asia.
Goal.com is the world’s largest football website which in December 2011 reached over 21 million unique users (Google Analytics), had 1.7 million Facebook fans and 48 million mobile page views. The site currently comes in 22 different language editions and has contributions from over 400 editorial staff globally.
Using a combination of market relevant editorial, video and data content, the new Singapore and Malaysia editions will feature in-depth coverage of local and International football news from around the globe. The website will be complimented by a Goal.com mobile application which will be readily available across multiple mobile operating platforms.
In Asia, Goal.com has a very strong Asian following with over seven and half million monthly unique users and 99 million page views (Google Analytics). It currently has five dedicated editions in Asia: Indonesia, South Korea, Japan, Hong Kong and China.
PERFORM acquired Goal in early 2010 and have quickly enhanced its content offering by adding video news and highlights and data feeds from hundreds of football competitions and leagues globally.
