Brand launches campaign to build affinity with consumers; Tiger Beer’s
mobile phone application to go live!
Using tongue-in-cheek television commercials, the campaign adopts a
central theme of depicting scenarios involving a man who travels the
world and comes unstuck from tricky situations with Tiger Beer.
The campaign was launched on 3 February with a series of 10 to
15-second video teasers that comprise snippets of the new commercials.
These video teasers will continue to air on television and can also be
viewed on Tiger Beer Singapore’s website [www.TigerBeer.com.sg] and
Facebook page [www.facebook.com/TigerBeer.sg] till 15 February.
The teasers end with a call to action for viewers and consumers to
look out for the full series of commercials on 16 February which will
also be aired on television and can be viewed on the same online
A Tiger Beer “Live It Up” contest, which will be hosted on the brand’s
Facebook page, will be launched at the end of the month, with
exclusive invites to a party which will be held at a mystery location
in March up for grabs.
“The unique “Languages” commercials reflect Tiger Beer drinkers as men
who use their ingenuity and ‘smartness’ to overcome tricky situations
– something which we believe will resonate with consumers. On a deeper
level, the campaign demonstrates the appreciation of a good beer, no
matter the location or language spoken by a person.
Selected winners of Tiger Beer’s “Live It Up” contest on Facebook will
be informed to download the new Tiger Beer mobile phone app, available
to all iPhone users for free, to register themselves for the “Live It
Up” event and find out more about the event theme and details.