adsmobi to Launch New Mobile Coupon Service ‘Prime Location’
YOOSE, the hyper-local mobile ad network, was chosen by adsmobi, the
mobile media buying platform, to develop their soon to launch
location-based mobile coupon service, Prime Location. Advertisers who
sign up for Prime Location will benefit from a functionally rich, but
easy to use, self-service web application to create and manage their
location-based mobile coupon campaigns.
Prime Location’s ability to deliver consumer engagement via mobile
coupons will complement the existing adsmobi service offering which
includes innovative and performance driven products such as Rich Media
Ad Formats or the Push-App Program, a dedicated mobile app promotion
program. The launch of the service will capitalize on recent analyst
reports which forecast the ‘Big Five’ (UK, Germany, Italy, Spain, and
France) will drive mobile advertising demand in pan-European markets
to become a $1 billion industry by 2014.
Prime Location will be structured to allow users to launch their new
mobile coupon campaigns in four simple steps, making it easy and fast
for both agency-based professionals managing the needs of multiple
brands, and smaller businesses who may be new to mobile advertising.
The first two steps allow the user to set up the type of coupon they
want in a pre-defined category (such as Food & Drink, Entertainment &
Leisure, Health & Beauty) and create a tailored campaign message or
offer. The final two steps ensure they can set up an accompanying ad
banner, determine the location radius for their offering (for example,
around a flagship store) and set the validity dates for the campaign.
Advertisers can register their interest for the new Prime Location
Service by contacting the team:
Brands and business owners can contact YOOSE for more information
about hyper-local mobile consumer engagement via