Innity’s exciting new range of dynamically engaging video ad formats aim to help advertisers increase user engagement to drive campaign performance
In line with its cutting-edge Engagement Platform, Innity, has announced the launch of EnRoll – the video network that’s excitingly paired with a dynamic range of fully engaging video ad units to guarantee increased brand impact as well as user engagement.
According to eMarketer, by the year 2014 video is set to be the third largest online ad format. The reason for this is that with video ads, marketers are able to generate the same emotional response from their audience as a TV ad is able to. Video ads are also measurable and allow for the implementation of targeting techniques as opposed to TV ads. With the launch of EnRoll, Innity is perfectly positioned to take on the opportunities offered by this exciting medium.
According to Forrester Research, video is and will continue to be the fastest-growing format in online advertising. Digital video advertising will reach $2.0 billion for 2011 and $5.4 billion in 2016. Advertisers like Samsung, Oreo’s and Sime Darby are among the first few brands to work in with Innity to explore the growing potential of online video advertising.
Fabian Looa, COO of Innity, said Enroll video ads not only have the ability to bring the emotive power of television online, it can also take advantage of the powerful interactive elements of social media and online advertising, bringing together the complete Eco-system of brand marketing into one video ad unit. He continued, “Moreover, targeting technologies like Geographical, Behavioral, and Re-targeting give brands the ability to present highly relevant ads to the individual. This results in extremely engaging ads.”
Innity’s premium network of video publishers currently include the likes of RazorTV, Tonton, SinChew, Viva News, and Kompas. It will also be demonstrating the full range of revolutionary EnRoll video ad formats at ad:tech Singapore in June.
AdLib is a Media Sponsor of ad:tech Singapore 2012 – we hope to see many industry practitioners there!
Check out AdLib’s Calender of Advertising Events at www. adlib.com.sg