For three years’ running, the MasterCard Hall of Fame Awards has been showcasing the latest marketing trends in the card payments industry and recognizing excellence in marketing initiatives by financial institutions and merchants.
This year, MasterCard has created three new categories of awards – Best Digital Marketing, Most Innovative Acquirer and Best Commercial Card Marketing – to recognize the innovative and diverse nature of card marketing campaigns.
Other categories include : Best Activation Campaign, Best Cardholder Promotion, Best Usage Campaign (Overall), Best Creative Execution, Most Innovative Card Marketing Program, Best Commercial Card Marketing and Most Innovative Acquirer.
The awards will be conferred by MasterCard based on a review of the card marketing campaigns launched by banks region-wide over the past year.
The awards gala evening, hosted by Matthew Driver, Division President, South East Asia MasterCard Worldwide, will bring together key representatives from established financial institutions and merchant partners in the South East Asia region.
The MasterCard Hall of Fame Marketing Awards 2011 will be held on:
Date: Thursday 1 March 2012
Time: 6.00 pm onwards
Venue: The Westin Siray Bay Ballroom, Phuket, Thailand
Dress Code: Elegant Chic