iProperty.com Singapore has set a new milestone with a strategic
collaboration with MediaCorp’s TODAY newspaper, the country’s largest
free newspaper. The paper is publishing a dedicated property
classifieds section every Friday in full colour, sold by iProperty.com
to its agent customers.
This partnership, a watershed bringing together a leading online
portal and a key national publication, is set to leverage the best of
both platforms in a complementary relationship rarely seen in the
realm of property advertising. While companies are increasingly
shifting their marketing monies online, iProperty has chosen to break
this trend by being an online property platform reaching across the
digital divide to partner with a mainstream media channel. This is in
line with iProperty’s overarching plan of further enhancing customer
experience through improved audience accessibility and agent support.
Mr. Shaun Di Gregorio, CEO of the iProperty Group, “Our partnership
with TODAY represents a shift in strategic thinking for iProperty. We
recognise that the lines separating online and mainstream platforms
are increasingly blurring, and that the best results are often derived
from the effective amalgamation of both. Hence, we see this
collaboration as a way of maintaining and improving our pole position
in the online property market, while enabling our partners at TODAY to
streamline their offerings by leveraging on our leading expertise in
this area. Agents advertising on this property portal will now have
the added opportunity to widen their reach beyond the web and reach
more than 677,000 TODAY readers. We think that is just another
advantage for agents using our portal – and a great advantage for
those selling or renting their home when they ensure their agents
advertise on iProperty.”
The special Friday property section can also be seen online via the
digital version of the newspaper at http://www.todayonline.com
This collaboration between TODAY and iProperty.com is an exciting
mixture of the old and the new – and a great example of how newspapers
and online can work together to expand advertising reach.
AD-LIBRARY SINGAPORE 