Focus Media Singapore inked its commitment to support Singapore’s own and only implementing humanitarian relief and development non-governmental organization (“NGO”) as its adopted charity for three years. This would allow Mercy Relief (MR) to create greater awareness amongst the public of its regional disaster relief and sustainable development programmes.
In conjunction with Focus Media’s 7th anniversary party held at Zouk, a Memorandum of Cooperation was signed between Audrey Chee, General Manager of Focus Media and MR’s Chief Executive Hassan Ahmad. The signing was witnessed by P J Wong, Co-founder, Chairman and CEO of Focus Media Network, MR’s Chairman T K Udairam, Advisor to MR and former Speaker of Parliament Abdullah Tarmugi along with renowned regional artiste and MR’s Goodwill Ambassador Stefanie Sun.
The MOC takes immediate effect, stretching over a term of three years, detailing a total commitment from Focus Media with airtime sponsorship package valued more than Singapore Dollars One Million and One Hundred Thousand (S$1.1million). This would enable Mercy Relief to effectively:
· Create greater public awareness of its regional disaster relief and sustainable community development programmes;
· Promote graciousness, care, compassion and volunteerism to Focus Media’s audience, and
· Garner timely support towards its fundraising efforts for regional disaster relief and longer term community development projects.
Singapore’s successful regional songbird and MR’s Goodwill Ambassador (since 2004) Stefanie Sun observed, “As a creative artist, I appreciate what it takes to connect with people and with Focus Media extending a helping hand to Mercy Relief, more people are able to learn about the great work that this locally-born humanitarian organisation does. Mercy Relief is limited only by the support it receives from the Singaporean community and this partnership means that we will be able to inspire more people to contribute their support.”