During an Emerging Technology session at SXSW Interactive, Netbiscuits, the world’s leading platform for the development and delivery of next generation mobile web applications across all mobile and connected devices, introduced Tactile, an efficient design and development framework that utilizes today’s web standards to enable the seamless creation and delivery of engaging mobile web experiences. Utilizing the Netbiscuits SaaS Cloud-Based Platform, Tactile simplifies development and deployment complexities while reducing the time and cost of publishing and maintaining high-quality/rich user experiences for today’s feature-packed, gesture-driven devices.
“As more consumers across the globe turn to the mobile web to search, shop, share and connect, marketers have to create and deliver even more engaging branded experiences in multi device environments,” said Netbiscuits CEO Michael Neidhoefer. “We help enterprises do this efficiently without compromising quality of service. Netbiscuits Tactile closes the technical and creative gaps encountered when trying to create HTML5 based, touch enabled mobile web apps that render properly no matter the device, operating system or country in which the consumer is going mobile.”
Netbiscuits was selected to deliver a global mobile campaign for Sprite®. As part of this initiative Netbiscuits has developed the smartphone and feature phone versions as well as a demo tablet edition of “the Sprite Uncontainable Game” to illustrate how functionality is developed across all screens around the globe. The interactive programme teams six NBA players, including Kobe Bryant and LeBron James, to discover 24 amateur ballers from around the world who will represent either Team Sudden or Team Intense in the Sprite Uncontainable Game during NBA®
All-Star 2013 in Houston, TX. Sprite is shining a spotlight on undiscovered basketball talent and celebrating players’ expressive moves by participating in the Sprite Uncontainable Game as players and fans.
Integrating with any backend system for all types of mobile web sites, Netbiscuits Tactile can be leveraged on all multi-touch devices.