Commuters stepping into SBS Transit’s Boon Lay bus interchange and two
of its North East Line (NEL) stations will be able to savour all
things Taiwan – from the country’s towering mountains to its majestic
coastlines.
These scenic landscapes, which are featured on the glass panels of
escalators and overhead panels, are part of “The Heart of Asia –
Taiwan” advertising campaign that Taiwan Tourism Bureau is promoting
in collaboration with ComfortDelGro’s outdoor advertising arm and
leading Out-Of-Home agency, Moove Media Pte Ltd.
And for their fourth consecutive year of collaboration, a “Concept
Berth” at Boon Lay Interchange, where commuters queue and disembark,
will be introduced for the first time.
Said Mrs Jayne Kwek, Chief Executive Officer, Moove Media: “Moove is
always exploring ways to value-add to advertising campaigns. For ‘The
Heart of Asia – Taiwan’, we are excited about the ‘Concept Berth’,
which is done for the first time. It is an example of how Moove gets
more mileage for its clients.”
“Thanks to the past years of successful promotional efforts, Taiwan is
cited by Lonely Planet as one of the Top 10 countries to visit in
2012. Taiwan is the top travel destination in Asia and now it’s the
right time for Taiwan!” said Arthur Hsieh, Director of Taiwan Visitors
Association Singapore Office. Mr Hsieh added: “We’ll continue to
partner with Moove Media and are confident that through its platforms,
we are able to reach out to more Singapore visitors to visit the heart
of Asia – Taiwan.”
AD-LIBRARY SINGAPORE 