Facebook fan page administrators will be forced to upgrade to the new timeline format come 30 March, heralding a wave of changes for marketers worldwide. With only 24% of top 50 global brands already on the bandwagon while the rest are still trailing behind, digital strategy and consumer engagement leader F5DIGITAL Group urges brands to rethink their current social media strategies and leverage this opportunity to get closer to their audiences.
The new Facebook timeline changes the way brands present themselves to their audiences, while at the same time, provide opportunities to rethink consumer engagement strategies. These include aesthetic changes such as the introduction of a cover photo and content changes such as reduced tab visibility.
F5DIGITAL Group conducted a Facebook Timeline Readiness Study among the Top 50 Global Brands, and key findings as of 23 March 2012 revealed:
· 24% have embraced Facebook timeline
These brands have embraced changes like Facebook’s new cover photo, milestones, pinned posts and highlights
· 16% have moved but not fully leveraging Facebook timeline
These brands have already made the transition, but have simply moved their posts over without capitalising on the new features
· 60% have not moved to Facebook timeline
These brands have yet to move to the new format, risking a forced and inelegant transition when D-Day arrives tomorrow.