Following seven weeks of public online voting for Viewers’ Choice 2011 and three weeks for the inaugural Ear Award 2011, we are pleased to announce the results.
Close to 370,000 votes were cast for the top 20 shortlisted television commercials of Viewers’ Choice 2011.
Top three winners for the local category are:
· Winner: Ministry of Education – Mrs Chong
· First runner-up: Singapore Kindness Movement – Say Thanks, Make Someone’s Day
· Second runner-up: Health Promotion Board (Colorectal Cancer Awareness) – Kaki
The top three winners for the international category are:
· Winner: Solvil Et Titus – These 3 Years
· First runner-up: Heineken Beer – Entrance
· Second runner-up: Microsoft – Epic Share
The Ear Award 2011 garnered almost 31,000 votes among the top 9 radio commercials.
· Winner: Volkswagen Tiguan – Tiguan (English)
Viewers’ Choice is an annual search for Singapore’s favourite local and international television commercials. This year also sees the introduction of the Ear Award as a subsidiary award to search for Singapore’sfavourite radio commercial.
The winners are determined by the most number of public votes received for their commercial. Viewers’ Choice 2011 winners Ministry of Education and Solvil Et Titus (City Chain Stores (S) Pte Ltd) each bagged the top prize of $50,000 worth of airtime to be used on MediaCorp channels. Ear Award 2011 winner Volkswagen will receive $20,000 worth of airtime to be used on MediaCorp radio stations.
The top 10 local (S’pore/M’sia) commercials (brand/company name, alphabetical order) for Viewers’ Choice 2011:
L1 Canon EOS 600D – Man vs Man
L2 CapitaLand Limited – Building for Tomorrow
L3 Dequadin – Yes Sir
L4 Health Promotion Board (Colorectal Cancer Awareness) – Kaki
L5 Ministry of Education – Mrs Chong
L6 National Environment Agency (Dengue Prevention Campaign) – Family Fiend
L7 Oreo Biscuits – Laundry
L8 Pizza Hut – Macho Man
L9 Singapore Airlines – Across the World
L10 Singapore Kindness Movement – Say Thanks, Make Someone’s Day
The top 10 international commercials (brand/company name, alphabetical order) for Viewers’ Choice 2011:
G1 Carlsberg – Everest
G2 FedEx – Zombie Outbreak!
G3 Gatsby Facial Wash – Facial Wash Series
G4 Heineken Beer – Entrance
G5 Korea Tourism Organization – Korea Be Energized
G6 Microsoft – Epic Share
G7 MINI – Sushi / Emergency
G8 Solvil Et Titus – These 3 Years
G9 Taiwan Visitors Association – Taiwan Touch Your Heart
G10 Tic Tac Sweets – Bounce
The top 9 radio commercials (brand/company name, alphabetical order) for Ear Award 2011:
R1 Anchor Beer – Refreshingly Smooth
R2 Coca-Cola – Coca-Cola Raya Tips
R3 UOB CashPlus – I’ll Be Back
R4 Volkswagen – 10,000 Cars Celebration (English)
R5 Volkswagen – 10,000 Cars Celebration (Mandarin)
R6 Volkswagen Golf Cabriolet – Golf Cabriolet
R7 Volkswagen Scirocco – Scirocco Ladies Day
R8 Volkswagen Tiguan – Tiguan (English)
R9 Volkswagen Tiguan – Tiguan (Mandarin)
AdLib congratulates all winners!
