Luggage brand American Tourister uses SMRT stations to spread the frolic of travelling light and colourful, a great platform to showcase their luggage range, because, according to Nielsen Media Index, more and more air travellers
are taking SMRT trains.
Source: Nielsen Media Index – Frequency of SMRT train usage among those who travel by air for the past year :
Nailing the daily transport habits of their target audience, American Tourister has strategically located their presence
at 2 of SMRT’s busiest city stations – CityHall and Orchard – to target affluent and frequent air travellers everyday. CityHall and Orchard are amongst the Top 10 stations* used by air travellers.
*Source: Nielsen Media Index 2011
The Prismo global campaign takes on Spring/Summer colours showcasing cheerful and energetic people on-the-move with vibrant colourful luggage.To capture the attention of their audience, the brand created impressive escalator ambient visuals at CityHall and creatively wrapped platform pillars in Orchard with people on lateral orientation on the pillars.