JCDecaux Singapore was chosen as Far East Organization’s media partner
to launch a branding campaign exclusively at Changi Airport. Two
visually-stunning large format ads located above the Immigration
control at Terminal 1 have been welcoming passengers arriving into
Singapore since end March. The ad, showcasing Far East Organization’s
contribution to the transformation of Singapore’s urban landscape,
will impact passengers as they pass through Immigration.
Far East Organization has a growing reputation for building innovative
and functional spaces, and providing high quality experiences and
value for its customers. After a 2-year break from Changi’s
advertising scene, Far East Organization has taken up this prominent
advertising site to dominate T1’s Arrival Immigration Hall.
The site is both impressively large and dominating, and offers high
impact visibility for all travellers passing through. This is in line
with Far East Organization’s marketing move to target incoming
affluent travelers seeking to invest and own residential properties in
the Singapore market.
The campaign, handled by Starcom, will run exclusively at Changi
Airport for 12 months. Commenting on the campaign, Patricia Goh,
Executive Director at Starcom says, “Changi Airport is a strategic
choice for brands aiming to reach a regional and international
audience. The premium environment and exceptional visibility brings
high value-add to Far East Organization’s branding campaign.”