Stand a chance to win a trip to New York!
Before the grand opening of the first Dean & DeLuca store in Singapore, food lovers are invited to take part in their first-ever online cooking reality series. The series, titled ‘Be a chef in 7 days with Dean & DeLuca’, will present two lucky contestants with a once-in-a-lifetime opportunity to learn from the knowledgeable Dean & DeLuca team, using the brand’s extensive array of artisanal gourmet products sourced from around the world.
Hailing from The Big Apple, renowned culinary food haven Dean & DeLuca will open their doors in Singapore in June this year. With delightful offerings of artisanal food and exquisite wine, the gourmet grocer will offer epicureans an authentic slice of our cosmopolitan city. With the ‘Be a chef in 7 days with Dean & DeLuca‘ challenge, two finalists will be offered an exclusive chance to immerse themselves into the Dean & DeLuca world.
Registration is open to those living in Singapore and will run from 16 April to 29 April. Interested participants can register online at the Dean & DeLuca Singapore Facebook page. Know of a friend or family member who could benefit from cooking classes? Nominations are open as well! Facebook users and Dean & DeLuca fans will be able to interact with contestants and vote for their favourites. Voters will stand a chance to winner prizes as well. Selection of the top 2 finalists will be done by the Dean & DeLuca Singapore team.
The 2 finalists will undergo a 7-day training session with the Dean & DeLuca Singapore team, where each episode will be posted onto their Facebook page. In each episode, the finalists will learn a range of skills, from basic cooking techniques to preparing a 3-course meal. Fans can follow the progress online from 2 June and watch these hopefuls on their culinary journey. The series will feature guest chefs who will be on board to share their cooking tips and inspirations.
At the end of the 7-day training session, the final 2 will go head-to-head in a cook-off in front of a live audience. The winner will be determined by public votes and the Dean & DeLuca Singapore team, with special appearances by guest judges and culinary giants. The grand prize includes a trip to New York City, the birth place of Dean & DeLuca. In addition, the winner will receive exclusive invites to event and product launches from Dean & DeLuca Singapore for a year.
The winner will be announced at the grand opening of the Dean & DeLuca store at Orchard Central in June 2012, where the winning dish will be served as well. For more information on Dean & DeLuca Singapore and the ‘Be a chef in 7 days with Dean & DeLuca’ series, please go to https://www.facebook.com/DeanDelucaSG