InMobi is entering Taiwan, representing the next phase in InMobi’s
global expansion plans, allowing it to better serve Taiwanese
customers. “Our network data shows that Taiwan’s mobile space is
growing at a rapid pace. Establishing an on-ground presence in Taiwan
will let us better serve local advertisers and capitalise on that
growth,” said Phalgun Raju, Regional Director and General Manager,
SEA, Hong Kong and Taiwan. “We are focused on strengthening our on
ground support teams to address the unique needs of the diverse
regional markets. Over the next few months, we are looking to hire the
best local talent with an in-depth knowledge of the Taiwanese mobile
landscape and consumer preferences.”
InMobi has supported Taiwanese campaigns for brands Estee Lauder,
Godgame, Taiwan Mobile and China Airlines, through local partners and
this move will help strengthen both direct advertiser and agency
relationships going forward.
