iris and adidas SEA reignite the global adidas ‘All-in’ campaign with
latest range of adidas ClimaCool running gear
Award-winning creative agency iris Worldwide takes to the running
track with adidas’ star-studded line-up of international stars like
pop icon Katy Perry, NBA’s Most Valuable Player in 2011, Derrick Rose
as well as football phenomena Lionel Messi and David Beckham in
launching their new line of adidas ClimaCool running gear as part of
the adidas global ‘All-in’ campaign in its second instalment in SEA.
Aptly titled ‘Ready to Run’, adidas sets to build momentum through a
series of on-ground and online challenges to drive awareness of the
adidas ClimaCool range, engineered to provide a 360° ventilation
system to enhance better breathability for the wearer while running.
Aimed primarily at next generation youth who are both physically
active and well-connected via social networks, adidas has set up a
series of activities powered by Facebook. Starting from 15 April and
running through to 6 May 2012, participants will be challenged to
complete a number of time-sensitive tasks in order to unlock hundreds
of dollars of rewards, ranging from adidas vouchers to a dinner date
with two of adidas’ local brand ambassadors.
The ‘Ready to Run’ campaign will be activated across six countries in
Southeast Asia – Singapore, Indonesia, Malaysia, Thailand,
Philippines and Vietnam.