Global beer icon Carlsberg has been named the Official Beer of the
Singapore Indoor Stadium (SIS). Under the agreement sealed by World
Sport Group, the exclusive commercial partner of Singapore Sports Hub,
it will enjoy branding opportunities and exclusive pourage rights at
the venue for its wide range of beer and cider products including
Carlsberg Green Label, Carlsberg Gold, Kronenbourg 1664, Kronenbourg
1664 Blanc and Somersby.
“We are extremely proud to have been appointed as the Official Beer of
Singapore’s premier multi-purpose sports and entertainment facility.
We look forward to enhancing event goers’ experiences with our
presence,” Bart Lim, GM, Carlsberg Singapore.
“We are delighted to have Carlsberg on board as the official beer
partner of the Singapore Indoor Stadium. The availability of one of
the most well-known brands of beer will ensure that patrons to the
Singapore Indoor Stadium will enjoy an enhanced experience at the
various events where alcohol is served,” Mark Collins, Managing
Director, Singapore Indoor Stadium.
Carlsberg’s sponsorship of the SIS follows the recent signings of
MasterCard and Jack Daniel’s. This is the first time that in-venue
sponsorship opportunities have been available at the SIS and several
more new sponsors are expected to be announced in the coming weeks.
