comScore, Inc., a leader in measuring the digital world, has announced
that several global brands across multiple continents are using
comScore validated Campaign Essentials™ (vCE) for measurement of their
online ad campaigns.The respective brands will use vCE to validate
whether the ads in their campaigns were delivered in-view, in the
right geography, in a brand safe environment, and absent of fraudulent
delivery, as well as whether or not the ads were delivered to the
right target audience. comScore has conducted more than 2,600 studies
worldwide since launching Campaign Essentials™ in 2009, including vCE
studies across 28 countries since the product’s introduction in
January 2012. More than 120 advertisers and agencies and 80 publishers
and ad networks around the world have contracted comScore for digital
campaign measurement.
In Europe, vCE is being used by advertisers Kellogg’s, Kimberly-Clark,
Jaguar, Nivea, O2, and Procter & Gamble. Advertisers in the Asia
Pacific region working with the service include America Express, Cebu
Pacific Airways, Johnson & Johnson, Procter & Gamble, Singapore
Tourism, Sony, Starwood Hotels, Tiger Airways, Unilever and Wrigley.
These brands are in addition to the dozens of blue chip advertisers
already among comScore’s roster of U.S. brands running vCE, such as
Allstate, Chrysler, Discover, E-Trade, Ford, General Mills, Kellogg’s,
Kimberly-Clark, Kraft, and Sprint. Leading publishers to adopt vCE
include Microsoft and Forbes.
“GRPs must be truly cross-media comparable if digital is ever going to
effectively compete with TV for ad dollars. While viewability is
indeed a critical component of campaign delivery and management, what
sets vCE apart is its ability to validate delivery across all key
measures of ad delivery, including viewability, geography, brand
safety and fraud,” said Linda Abraham, comScore co-founder and CMO.
“We are delighted to work with so many iconic global brands across
multiple continents as they seek enhanced validation for their digital
campaigns. This solution provides greater transparency across the
digital ecosystem and empowers advertisers to optimize their campaigns
on-the-fly for better campaign management and ROI.”
