The fifth edition of ad:tech Singapore will be held on June 13-14 at Suntec City Convention & Exhibition Centre
dmg::events, the leading conference and exhibition organizer for the global digital marketing community, has announced the comprehensive conference and speaker line-up for ad:tech Singapore 2012. With the theme “Driving Asia’s Digital Development” the conference features six comprehensive tracks, seven keynotes and 36 breakout sessions.
After welcoming close to 2,000 attendees from last year’s fourth annual conference for Singapore’s interactive marketing community, this year’s event is expected to see a 30-40% increase in conference exhibitors and attendees.
Asian businesses have seen a paradigm shift from traditional to digital media over the years as leaders recognise the immense potential in digital marketing. With the extensive reach of virtual space, businesses are no longer wondering about how to reach out to consumers, but how to engage and interact with them in a meaningful manner above all the information already available online.
ad:tech Singapore 2012 offers the ideal environment for marketers, from brand advertisers, traditional & interactive agencies and portals, to on-line publishers and technology providers to share and discuss best practices and industry trends that will help to shape the future of Asia’s digital development. With 6 tracks consisting 36 breakout sessions, attendees will have the opportunity to tailor their daily programme according to their digital needs.
Track Topic Highlights include:
• Fundamentals of digital Marketing Workshops
• Digital Trends, Tools & Technologies
• Digital Adoption and Execution Trends of Emerging Markets
• The Publisher’s View on Digital
• Forecast of the Digital Age
• The Monopoly of Digitally Integrated Platforms
“As more brands shift their advertising budget towards digital platforms, it is imperative that the interactive marketing community shares experiences – we provide the right platform for exchanging best practices,” says Paul Beckley, vice president, ad:tech Singapore. “We’ve received numerous positive feedback from our previous events and are confident ad:tech Singapore 2012 will serve as a benchmark event for the digital community in Southeast Asia.”
An impressive line-up of speakers has been confirmed for the conference. Keynote speakers include Dr Jeffrey Cole, Director, Centre of the Digital Future, USC Annenberg School; Michael Lazerow, CEO & Founder, Buddy Media; Greg Dale, COO, comScore Inc.; Cliff Rosenberg, Managing Director, Australia & Southeast Asia, LinkedIn; among many other industry gurus. It will also feature special seminars in partnership with LinkedIn and Blugrapes.
Key ad:tech Singapore 2012 partners:
Media Partners: AdLib, AdAsia, Adobo, ADOI, Charlton Media Group, Digital Market Asia, Haymarket Media Group, ITV-Asia, Malaysia SME, Marketing Oops, MediaBUZZ, Media Partners Asia, South China Morning Post and Visibility
Association Partners: Association of Accredited Advertising Agents Singapore (4As), International Advertising Association (IAA) , Association of Small and Medium Enterprises (ASME), Direct Marketing Association of Singapore (DMAS), Hong Kong Direct Marketing Association (HKDMA), Interactive Advertising Bureau (IAB) Singapore, Marketing Institute of Singapore (MIS), Magazine Publishers Association of Singapore (MPAS), SEMPO Asia, Singapore Infocomm Technology Federation (SiTF) and Society of Publishers in Asia (SOPA).
Sponsors: Blugrapes, Brandscreen, Dentsu, Eyelevel Interactive Asia Pacific, Financial Times, Havas Media, iClick Interactive, Innity Sdn Bhd, Komli Media, Kyocera Communication Systems, LinkedIn, Oom, Sitecore International, SoftLayer Technologies, Inc. and the Wall Street Journal Asia.