Johnson & Johnson Vision Care placed a creative buy through OMD Singapore and McCann Erickson with Clear Channel’s Out-Of-Home media for 1•DayACUVUE® TruEyeTM.
In early April, static posters went up across a Clear Channel retail network around major malls and key shopping areas to target PMEBs. To further amplify the campaign message, JJVC explored the use of Clear Channel’s create&collaborate portfolio and mobile life! technologies.
As a creative booster, panels featuring reverse print and mobile life! Near Field Communications (NFC) were added to the static poster campaign. The reverse print showcases two varying visuals – by day, one side of the poster is displayed under ambient light, and by night, the reverse side of the poster shows up when lit from within the panels, displaying a different visual.
