OMD Singapore has provided a future forward peek into the dynamics of media and marketing pertaining to the retail sector titled ‘OMD Predicts’, a series of industry events that looks beyond today and anticipates what is around the corner to be better prepared in understanding media-usage related consumer behavior and trends.
The series is being brought to Asia Pacific for the first time, starting with several countries in the South East Asia region, including Singapore.
OMD Predicts Singapore captures the dynamic changes in the retail segment and how they could be harnessed to influence purchase decisions with the help of technology focusing on four key themes:
‘Omni-channel’ Retailing – merging the digital and physical worlds through technology
Personalization – driving relevance through better data management
From Transactional to Experiential – creating reasons to engage beyond sales
Driving loyalty – creating post-sale experiences
The conference, featuring speakers from OMD and Omnicom Media Group, provided insights and stimulating conversations on consumer trends and buying behavior in a bid to reveal the future role of media and communications in the retail industry. Key topic that were presented and discussed included:
1) Use of innovation in enriching the retail experience
2) How brands are activating sponsorships in-store to create excitement at point of sale
3) The role of consumer data in helping brands reach the right audience in the right context with the right message.
“OMD Predicts is our vision for the future of retail, a future that is not too far away. Innovation and technology are two key areas that are creating new dimensions in the retail environment and building relationships with consumers that go beyond just the transactions. The possibilities are exciting for any marketer and the opportunity is now,” Sony Wong, CEO, Omnicom Media Group, Singapore.
The conference was attended by over 100 delegates in the media, marketing and advertising industry.