APPIES 2012 announces names of top regional marketers coming on board as advisory council and assessors

100 ‘LIVE’ campaigns from across 15 countries in Asia will vie to impress regional marketing heads and win APPIES 2012 Gold Medals. They will congregate in Singapore on July 26 & 27 at the National University of Singapore Society where the event, organised by the Institute of Advertising Singapore and sponsored by SingTel, will be held.

APPIES 2012 ADVISORY COUNCIL:
Ms Goh Shu Fen: Chairperson of APPIES & Principal of R3
Leanne Cutts: Vice President – Marketing, Kraft Foods Asia Pacific
Marit Kievit: Global Brand Director – Lux, at Unilever
Loren I Shuster: Country Director, Singapore & Emerging Markets at Google
Christiaan Ter Steege: Director (Digital Integration) – Integrated Marketing & Communications, Philips Asia Pacific
Wong Mei Wai: Head of Marketing, Asia Pacific Breweries Vietnam

APPIES 2012 ASSESSORS PANEL:
Lynette Ang: Senior VP & Head, Sales & Marketing, NTUC Income Insurance Co-operatives Ltd
Frantz Braha: VP, Samsonite Southeast Asia
Lito German: Marketing Director, BMW Group Asia
Debbie Goldingham: Head of Marketing – Southeast Asia, Mastercard Worldwide
Rohit Jawa: Senior VP – Global Market Operations, Unilever Asia
Ajay Kakar: Chief Marketing Officer – Financial Services, Aditya Birla Group
Rohini Miglani: Director – Brand-Building Integrated Communication, Procter & Gamble Asia
Alvin Neo: Regional Director, Asia Pacific Medical Devices & Diagnostics, Johnson & Johnson Asia Pac
Sophia Ng: Asst Chief Executive – Marketing Group, Singapore Tourism Board
Renate Noessler: General Manager, Marketing Audi Singapore
Corinne Ooi-Bremner: Brand & Category Director, Fonterra Brand (S) Pte Ltd, Asia & Middle East
Myrna Poon: Director – Marketing & Communications, Singapore Economic Development Board
Paddy Rangappa: Senior Director – Marketing, McDonald’s Asia Pacific
Sridhar Rangaswamy: Global Head – Marketing Services, Tata Communications
Sameer Satpathy: Executive VP & Head Marketing, Consumer Product Business, Marico Ltd (India)
Antony Wilson: Area Head of Marketing, Nokia Southeast Asia
Cecilia Wong: Regional Marketing Communications & Branding Director, Citibank APAC
Charmaine Wong-Han: Regional Franchise Director, Johnson & Johnson Asia Pacific

APPIES 2012 offers an unparalled networking and knowledge-sharing platform for the industry with its stellar congregation of inspiring marketing leaders and creative gurus.“The best ideas often come by exchanging knowledge with the best minds in the business. APPIES 2012 gets together some of the most brilliant regional marketers under one roof in its advisory council and assessors panel. These experts are winning the battle for consumers’ minds with their brands in Asia’s competitive markets, and will share their insights while judging 100 of the best regional marketing campaigns presented live over two days.” Ms Goh Shu Fen, Chairperson of APPIES & Co-Founder/Principal of R3

More names will be announced at a later date. For more information, please visit http://www.appies.asia
For enquires, please contact: Ms Jennifer Goh, Executive Director, Institute of Advertising Singapore.
Tel: 65 62208382 /jennifer@ias.org.sg

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Singapore Effies Award Winners‏

The Institute of Advertising Singapore announced the winners of the 2012 Singapore Effies on Thursday, May 31st at The Stamford Ballroom, Raffles Convention Centre, to a record crowd. In total, 17 Effies were handed out, including four Gold, six Silver and seven Bronze Effies.

Omnicom’s DDB and OMD swept the 2012 Singapore Effies Awards with a combined total of 11 Effies, of the 17 awards handed out. DDB Worldwide collected three Gold, two Silver and one Bronze Effie, while OMD was awarded two Gold, two Silver and a Bronze.

Ben Lightfoot, Chairman of the Singapore Effies Chapter for 2012, and McCann Worldgroup Chairman, Singapore: “Congratulations to the 2012 winners! We’re extremely pleased with the number of entries we received, as well as the quality of work entered into the show. We know Singapore cares about Effectiveness, and as a result, it’s great to see our Gold winners are home-grown brands.”

Gold winners include:
Action for Aids, Singapore who collected two Gold accolades entitled, ‘The Love Karaoke’ and ‘Be Positive’, which were developed by DDB Worldwide and Ogilvy & Mather/ OMD Singapore respectively.

DBS Bank, ‘Expect the Unexpected’ created by DDB Worldwide / MPG Singapore and the final Gold was awarded to Health Promotion Board’s ‘Org & Raj’ developed by DDB Worldwide/ OMD Singapore.

Sponsored this year by StarHub, MediaCorp and the New York Times Group, the Singapore Effies 2012 honour the country’s most effective advertising campaigns. Marketers and agencies can view all winners through the IAS website, http://www.effies.sg.

DDB picked up an Effie for all six of its shortlisted entries and also walked away with the most number of Effies at the show. The agency was awarded three Gold Effies in recognition of its highly effective and creative campaigns for the Health Promotion Board’s Colorectal Cancer awareness campaign ‘Ong & Raj’, Action for AIDS’ awareness campaign ‘The Love Karaoke’ and DBS Bank’s insurance campaign ‘Expect the Unexpected’. The agency was also awarded two Silver Effies for McDonald’s Chinese New Year campaign ‘Imperfect Family’, and Brandtology’s ‘SG Party Time’ – a collaborative effort led by Tribal DDB. DDB’s creative campaign for StarHub’s ‘Musical Fitting Rooms’ took home a bronze Effie.

“Please believe me, it really doesn’t get any easier each year. But we love the Effies – it’s the heavyweight show for heavyweight clients. We are deeply indebted to our clients, and I’m very proud of our very hardworking, collaborative and ingenious team who keep pushing the limits of marketing creativity”, David Tang, President and CEO of DDB Group Singapore.

GOLD EFFIE
Category: Non Profit / Pro-Bono / Public Service
Campaign: Ong & Raj
Brand: Health Promotion Board
Advertiser: Health Promotion Board
Agency: DDB Group Singapore

GOLD EFFIE
Category: Education
Campaign: The Love Karaoke
Brand: Action for AIDS
Advertiser: Action for AIDS Singapore
Agency: DDB Group Singapore

GOLD EFFIE
Category: Financial Services (Products/ Services)
Campaign: Expect The Unexpected
Brand: DBS Bank
Advertiser: DBS Bank Ltd
Agency: DDB Group Singapore/Tribal DDB Singapore

SILVER EFFIE
Category: Corporate Reputation/ Professional Services
Campaign: SG Party Time
Brand: Brandtology
Advertiser: Brandtology Pte Ltd
Agency: DDB Group/Tribal DDB Singapore

SILVER EFFIE
Category: Fast Food, Casual Dining and Restaurants
Campaign: ‘Imperfect’ Family
Brand: McDonald’s
Advertiser: McDonald’s Restaurants Pte Ltd
Agency: DDB Group Singapore

BRONZE EFFIE
Category: Leisure Products/ Other Consumer Goods
Campaign: Musical Fitting Rooms
Brand: StarHub
Advertiser: StarHub Ltd
Agency: DDB Group Singapore