With ad:tech Singapore 2012 kicking off in less than a week, here are some of the highlights of this year’s conference.
This year’s theme ‘Driving Asia’s Digital Development’ focuses on how businesses can best engage and interact with the proliferating online population in the region. With this objective, the event offers attendees the chance to walk away with actionable insights that can be applied to the day-to-day life of a digital marketer.
“Attendance is expected to exceed 2,000, with a substantial increase in international visitors and the show floor will host twice the number of exhibitors compared to 2011,” Paul Beckley, Vice President, ad:tech Singapore. “We look forward to accommodating the largest gathering of digital elites here in Singapore and providing a central platform for the exchange of knowledge and best practices.”
The two-day conference will also feature seven keynote presentations and 36 breakout sessions, featuring top industry leaders including:
Dr Jeffrey Cole, Director, Centre of the Digital Future, USC Annenberg School
Michael Lazerow, CEO & Founder, Buddy Media
Greg Dale, COO, comScore Inc.
Cliff Rosenberg, Managing Director, Australia & Southeast Asia, LinkedIn
Brand Case Study Presentation
· Leonardo O’Grady, Director ASEAN Integrated Marketing and Communications, Coca-cola
· Mandeep Grover, Regional Marketing Director, Acclarent, Johnson & Johnson Medical Asia Pacific
· Suryakant Pandey, Director, Biscuits, Asia Pacific, Kraft Foods Inc
· Rudi Ramin, Regional Manager, Biscuits, Asia Pacific, Kraft Foods Asia Pacific
· Ajit Sivadasan, VP/GM Global Web Sales and Marketing, Lenovo
· B Karthik, Head of the Mahindra Brand Council, Mahindra Group
LinkedIn will be hosting two seminars focusing on advertising opportunities (from display to the new follower ecosystem) and leveraging the LinkedIn platform to be more productive and successful as a community member.
Blugrapes will be conducting a complimentary educational workshop “All Things Social” which focuses on how to create and sustain a social community to boost marketing initiatives.
SingTel will host a workshop concentrating on the usage of online videos, mobile and in-app advertising as powerful digital marketing tools.
For the first time, e2i (Employment and Employability Institute) will host a job matching session for digital media employers to meet potential candidates face-to-face. To date, 8 employers are offering vacancies for exciting careers from account management (digital marketing) to game programming (interactive advertising).
Mr Gilbert Tan, Acting CEO of e2i, “With digital advertising fast becoming ‘mainstream’, and spending on interactive media gaining momentum, e2i wants to assist local practitioners gear up for this trend through networking sessions, deepening their competencies, and connecting them these new job opportunities.”