One of Philippines’ leading integrated marketing communications agency, Campaigns & Grey, an affiliate of global advertising network Grey Group, announced that its Cebu office, Campaigns Cebu, is now officially re-branded as Campaigns & Grey Cebu (C&G Cebu). The move is aimed at strengthening the company’s presence and positioning for further growth in the local market.
Established in 1994 in partnership with Campaigns & Grey, C&G Cebu has since cultivated a solid presence in the growing advertising market of Central and Southern Philippines. Its major clients include Camella, Electrolux, S&R Cebu, Sun Cellular, and the Department of Health. Using Campaigns & Grey communications standards, C&G Cebu broke into the local advertising scene with several accolades, which include ‘Best Print and TV Ad’ from the Philippine Catholic Mass Media Awards and a gold award from the Summit International Awards for its ‘Adopt-a-School’ television commercial.
The re-branding of C&G Cebu comes on the back of Grey Group acquiring a majority stake holding in Campaigns & Grey in August last year. The group has held a minority stake in Campaigns & Grey since 1994. While C&G Cebu continues to offer 360 results-oriented solutions in advertising and graphic design, publicity and promotions, brand strategy, and media optimization services; it will also tap on resources and the vast regional network under Grey Group.
Zen Pastoriza, Managing Director of Campaigns & Grey Cebu, explained that clients, particularly those from Manila, looking to break into the Visayas and Mindanao markets will greatly benefit from the agency’s extensive on-ground knowledge and experience with local consumers.
About Campaigns & Grey :
Founded in 1986, it is a Manila based full service communications agency with capabilities including strategic planning, advertising, digital marketing, activation, public relations and advocacy communications. The agency has five other divisions under its umbrella – Campaigns PR Inc (CAPRI), Campaigns Social Response, Camp Apple, Bacon and Neuron to provide a total integrated communications offering to its clients which include Boehringer Ingelheim, GlaxoSmithKline, Procter & Gamble, Joy, Pantene, Sara Lee, Sun Cellular and Wyeth Philippines. The agency celebrated its 25th anniversary last year.
Campaigns & Grey is also the first member of the Association of Accredited Advertising Agencies Philippines (4As) to successfully gain a foothold in markets outside of Metro Manila.
The agency has established an outstanding track record with its dynamic client relationships, as well as multiple international, regional and local creative and effectiveness awards – gold metals from Araw Awards and a silver metal from the London International Awards. Most recently, the agency was awarded ‘Best Design’ in the ‘Design Wearable’ category of Adobo Design Awards 2012 for the Natasha Goulbourn Foundation Moody Watch. Leveraging on its ‘Famously Effective’ work, the agency believes in helping to create a better world through various advocacies and socio-civic projects.