This move unifies all search operations running under OMD, PHD and their flagship search arm
FLOW under the single ‘Resolution Media’ brand. The completion of the APAC regional roll-out
comes after recent global announcements that Omnicom Media Group was planning the
consolidation across 40 countries, a move that creates a leading global search marketing and
optimisation platform to effectively leverage scale, data and knowledge on behalf of clients.
Resolution Media will be housed under the Annalect Group, Omnicom Media Group’s technology,
data and analytics division that also encompasses Accuen, the group’s programmatic buying division,
launched in 2011. Resolution Media and Accuen strengthen Omnicom’s value proposition of delivering better consumer insights, more precise audience targeting and more effective media investment strategies through advanced technology and data.
Barry Cupples, CEO, Omnicom Media Group, Asia Pacific, “This is another testament to
our commitment in the area of data-driven solutions. Our mandate is very clear; to continue to
deliver outstanding information and technology-driven media solutions in every APAC market,
and to position each of our clients’ businesses to benefit from these solutions in the best way
possible, with tangible returns on investment. Resolution Media is a great addition to our
dynamic offering and will enhance our ability to deliver even better holistic business results.”
The new structure builds on the successful history of Resolution Media, acquired by Omnicom
Media Group in 2005. Since then, Resolution has become a leading provider of Paid Search,
Search Engine Optimization, Website Optimization and Social Content Management.
AD-LIBRARY SINGAPORE 