Here are some key findings from InMobi :
• The Indonesia mobile ad market grew year-on-year by 99% to close to 27 billion ad impressions delivered by InMobi in the quarter ending May 2012
• Nokia phones delivered the majority of ad impressions in Indonesia with 56% market share, serving over 15 billion mobile ad impressions in the quarter ending May 2012
• Android powered devices continue to gain market share from a low base reaching 9.7% among operating systems
• Apple handsets still stand far behind at merely 3% market share
Comments Phalgun Raju, Regional Director and General Manager for SEA, Hong Kong and Taiwan at InMobi, “Indonesia continues to show strong growth rates as one of the most mobile-centric markets in this region. Smartphone adoption will continue to ramp up quickly – with Android leading the way – allowing brands even more creative and engaging opportunities to connect with their audiences. The close to 27 billion impressions served by InMobi in the quarter ending May 2012, place us as the largest independent mobile advertising network in Indonesia. This deep network reach and growth in rich media advertising we develop for top brands, as well as our recently announced partnership with Detikcom, show InMobi’s strong commitment to Indonesia and further reinforces our leadership position in the region.”
AD-LIBRARY SINGAPORE 