USA Takes THREE GRANDS PRIX – FILM, BRANDED CONTENT & ENTERTAINMENT, TITANIUM & INTEGRATED and FRANCE Wins FILM CRAFT GRAND PRIX
The final night of the Cannes Lions International Festival of Creativity concluded with the Film, Film Craft, Branded Content & Entertainment, Titanium and Integrated Lions Awards Ceremony.
Of the 3,475 entries in the Film category, the jury, led by Tham Khai Meng, Worldwide Chief Creative Officer of Ogilvy & Mather, shortlisted 257 entries of which 11 were awarded Gold, 19 Silver and 39 Bronze Lions. The Film Grand Prix was awarded to Creative Artists Agency Los Angeles for its entry ‘Back to the Start’ for Chipotle.
Creative Artists Agency Los Angeles also took the first-ever Branded Content & Entertainment Grand Prix for ‘Cultivate Campaign’ for Chipotle. During the ceremony, the inaugural Lions were presented by jury president Avi Savar, Founder & Chief Creative Officer, Big Fuel. 800 entries from 52 countries were received into this category of which 87 were shortlisted and 18 gold, 13 silver and 24 bronze Lions were awarded.
The Film Craft Lions category received 1,721 entries, an increase of 30% compared to 2011. Espen Horn, Executive Producer at Motion Blur, took the helm of the Film Craft jury who shortlisted 131 entries and awarded 10 Gold, 14 Silver and 31 Bronze Lions. BETC Paris were presented with the Film Craft Grand Prix for its entry ‘Bear’ for Canal +.
Rob Reilly, Worldwide Chief Creative Officer of Crispin Porter + Bogusky, has been presiding over the Titanium and Integrated jury who voted on 517 entries to reach a shortlist of 45, of which 2 gold, 5 silver and 7 bronze Integrated Lions were awarded and 4 Titanium Lions given. The highly sought after Titanium Grand Prix, awarded for truly ground-breaking work, was presented to R/GA New York for its entry for Nike, ‘Nike+ Fuelband’. No Integrated Grand Prix was awarded.
The Titanium and Integrated Jury was also responsible for awarding the Grand Prix for Good. From a list of 53 contenders – gold Lion winners from across all charities & public services categories ineligible to win a Grand Prix in their own category – the award was presented to Droga5 New York for their entry ‘Help I Want to Save a Life’ for Help Remedies.’
Collecting the award to a standing ovation, Dan Wieden was honoured and presented with the Lion of St. Mark trophy, awarded in celebration and honour of an individual’s long and outstanding contribution to creativity in communications.
Other awards presented at the ceremony were:
– Advertising Agency of the Year – Wieden+Kennedy Portland. BBH London took 2nd and Ogilvy Brasil in 3rd place.
– Independent Agency of the Year – Wieden+Kennedy Portland.
Runners up were Serviceplan Munich in 2nd place and Jung von Matt Hamburg in 3rd.
– The Palme d’Or – the most awarded production company – MJZ USA.
– The Network of the Year award – Ogilvy & Mather. 2nd place went to BBDO and 3rd to DDB.
Holding Company of the Year went to WPP. Omnicom was in 2nd and Publicis Groupe in 3rd.
The coveted Advertiser of the Year trophy was presented to Mars Incorporated in honour of their continuous recognition of their inspirational and innovative marketing whilst embracing and encouraging the creative work produced by their agencies. Bruce McColl, Chief Marketing Officer of Mars Incorporated Group accepted the award.
The winners of the Young Lions Film Competition were also announced during the awards, with the Italian team winning the Gold medal, Poland Silver and Chile Bronze. The Young Marketers Competition saw the dedicated jury award Portugal with the Gold medal, Australia with Silver and Canada with Bronze.
In a record breaking year, the International Festival of Creativity, the week-long event held annually in Cannes, celebrating creative communications, saw around 11,000 attendees from more than 90 countries, of which close to 25% were from client companies. Throughout the week, over 34,000 pieces of work from across the globe were judged by 15 juries composed of top international industry leaders. Delegates enjoyed an outstanding content programme which included key note speeches from President Bill Clinton and advertising legends Sir John Hegarty and Dan Wieden.
All the winning work from Cannes Lions 2012 will be available to view online with their credits at http://www.canneslions.com.