Unsuspecting MasterCard cardholders celebrated some very priceless moments when MasterCard Travel Crew dropped in on them during the Great Singapore Sale. The official card of the Great Singapore Sale enriched the experience for consumers at this year’s Sale by sending MasterCard Travel Crew around the main shopping belts of Singapore to present cardholders with pleasant surprises. When they spotted MasterCard cardholders spending with their MasterCard cards, the Crew would reward them with gifts that included air tickets, luxury bags, theatre and musical tickets as well as concert tickets with MasterCard VIP lounge access at the Singapore Indoor Stadium.
The campaign is part of MasterCard’s efforts to bring Priceless experiences to cardholders, allowing them to enjoy things they are most passionate about. “We are always looking for new ways to enrich cardholders’ experiences and bring them closer to their passion points whether it is travel, world-class entertainment or an exclusive VIP experience,” said Julienne Loh, vice president and country manager, Singapore, MasterCard Worldwide.