Moove Media has adapted Giordano’s latest Disney-themed fashion apparel onto larger-than-life mobile billboards mounted on SBS Transit’s single-deck buses. These black and white polka-dotted Mickey Mouse heads of about 2.35 metres in height never fail to capture the attention of vehicular and pedestrian traffic, including consumers who are crazy about all things Disney.
Mrs Jayne Kwek, CEO of Moove Media: “Mickey Mouse is Disney’s most recognisable icon. Having Mickey Mouse heads mounted on public buses will definitely draw attention.”
Ms Samantha Lee, Assistant Marketing Manager of Giordano, felt the moving mobile billboards added fun to the entire campaign. “It’s fun to literally see a Mickey Mouse head on the move!”