The Asia Digital Marketing Association (ADMA in cooperation with leading digital marketing companies and research houses, has published the sixth annual Asia Pacific Digital Marketing Yearbook. Among the thousands of facts and data points, readers learn that 46% of the world’s online population is now in Asia Pacific: 1, 016 billion people, of whom 623 million access the web via mobile. Although this enormous and growing addressable market seems to hold boundless business potential for marketers, the reality is more complicated – and more interesting.
The Yearbook is compiled for marketers, advertisers and their agencies, to help them understand and maximise the digital potential of their business in the region. The 2012 Yearbook has more information than ever before on online demographics, user behaviour, online advertising, mobile, e-commerce and social media.
It is available in a 96 page printed edition for members, and as a free pdf download at http://www.asiadigitalmarketingyearbook.com
The data in the ADMA Yearbook sends a clear message: it’s time for marketers to get local and get personal. Compiled by editor Rachel Oliver from government, industry, company and research data, it is the single most comprehensive source available for the Asia Pacific region.