The cows are making another comeback – this time dressed up in different work outfits.
For the next three weeks, more than 400 Moove Media cows can be seen grazing Singapore’s open spaces in 51 locations across the island – including Raffles Place, Orchard Road, Esplanade – Theatres on the Bay, Toa Payoh, Braddell and Sengkang. They are part of the “Moove Cows@Work” campaign that ComfortDelGro Group’s outdoor advertising arm, has launched in celebration of Singapore’s workforce.
The Moove Cows@Work campaign focuses on several jobs across various industries.There’s the accountant and executive cows representing commerce and trade; the artisan cow representing building and engineering industries; army cadet cow representing defence; lawyer cow depicting homeland security; the doctor and nurse cows representing healthcare; the forensic scientist and scientific analyst cows representing biomedical research; chef cow representing tourism; and the artist cow representing the performing arts. There are also cows representing the every day bus captain, cleaner and hawker.
Mrs Jayne Kwek, CEO, Moove Media: “We have had our cows take on different personas over the years. This time round, the idea of ‘Moove Cows@Work’ is meant to salute the professionals, executives and rank-and-file workers, who have helped shape Singapore’s past, present and future.”
The Singapore Workforce Development Agency (WDA) has given the campaign the thumbs up.
Ms Shirley Tan, Director, Corporate and Marketing Communications Division, WDA : “A highly- skilled Singapore workforce is indeed an integral component in driving the growth of the Singapore economy. WDA is heartened that Moove is celebrating the contributions made by our workers from all walks of life in this light-hearted manner.”
From 16th July – 5th Aug 2012, see Moove Cows@Work all around town!
Moove Cows will be happily grazing and posing for pictures at 51 various locations, including near and around, Raffles Place, Orchard Road, Esplanade -Theatres on the Bay, Singapore General Hospital and in pockets around Singapore’s Heartlands.
Snap + Share Facebook Contest
Snap a picture with Moove Cows@Work, share it with us on Facebook and stand a chance to win!
Get your friends to join in the fun and participate – in 4 easy steps:
1. Spot Moove Cows@Work + Snap a Photo
2. Upload photo to Snap + Share App – facebook.com/MooveMediaOutdoor
3. Write a creative caption
4. Share with friends to garner votes!
Photos with the most votes and most creative caption will win a trip to HONG KONG/BANGKOK, a CAMERA and MOVIE TICKETS!!
Winners will be announced on 24th August 2012. GOOD LUCK!!
Check out Moove Cows@Work on YouTube
View a step by step video on how to participate and you might even spot a few familiar faces in the video too! 🙂 http://www.youtube.com/watch?v=HlGOe9rYz1I&feature=youtube_gdata_player
