The Social Media Experiment: Building Up and Tearing Down Brands
Bestselling brand expert to unveil how consumers are ‘brandwashed’ to buy
New York Times and Wall Street Journal-ranked best-selling author Martin Lindstrom will be conducting a one-day symposium in Singapore on 10 September 2012 at the Marina Bay Sands Convention Centre.
The one-day symposium is presented by boutique management consulting and executive search firm Reed Hamilton. Charles Hamilton Ferguson, founding partner at Reed Hamilton comments, “Martin coming to Singapore is one of the most exciting business and brand events this year. Companies here are learning that branding is one of the most important parts of growing their business and we are sure that with his dynamic, motivational style, Martin will inspire a whole new way of thinking about marketing.”
Lindstrom, a world-renowned marketing guru, was named one of the world’s 100 most influential people in 2009 by TIME magazine for his groundbreaking work on neuroscience and branding. His book, Buyology, was voted “pick of the year” by USA Today, and between 2008 and 2009, reached ten of the Top 10 best-seller lists in the U.S. and worldwide. He was also conferred ‘Brand Builder of the Decade’ award by the prestigious Chief Marketing Officer Asia organization.
Brandwashed is the first book he has written for the consumer. It turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to persuade consumers to hand over their hard-earned dollars.
Lindstrom will take the audience on an eye-opening journey into the mind of the consumer, exploring an entirely new dimension of consumer psychology, word-of-mouth advertising and social media, examining the effects of peer-pressure, brand nostalgia and much more. He will speak on what this means for brands and, more importantly, how brands need to adjust and respond to a world where it is the consumer and not the brand which dictates ownership of the brand relationship and directly affects its lifetime value.
Tickets for the symposium are priced at S$998.00 with an early bird discounted price (before 31 July 2012) of S$899.00. An additional 5% group discount will apply for groups of 10 and more.
AdLib readers get a 20% discount.
Go to Brandwashed Symposium by Martin Lindstrom for more information and ticket sales.