Grey Group unveils 7 digital consumer shifts with Eye on Asia-Digital

“The Internet has been the most fundamental change during my lifetime and for hundreds of years.” – Rupert Murdoch

The Internet has revolutionized human existence as we know today, enabling users to organize, protest and influence public opinion in unprecedented ways. It has been an agent of immense social change – culturally, politically and socially.

Today, 44% of all online users are in Asia, with China accounting for 485 million people. China is the most socially-engaged market in the world, with 84% contributing at least once a month to social networking, blogging, video-uploading, photo-sharing, micro-blogging or forums. 76% of China users and 80% of Indian users are ‘creators’ of social media. Over 70% of Southeast Asia’s Internet users are very influenced by website advertisements on social media.

Global integrated marketing communications agency, Grey Group, has launched Asia’s first qualitative study on consumer shifts that drive online behaviour. Eye on Asia-Digital provides rich insights into human digital behaviour – the ‘who, why and what’. The study also explains the ‘how’ by brands in developing stronger engagement with consumers, leading to creation of innovative products and services in seven key industries – beauty, finance, durables, health and nutrition, telecom, snacking and fashion.

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Declining consumer confidence in Asia unlikely to curb discretionary spending

Nielsen has released the latest findings from its quarterly Global Consumer Confidence Index. The results highlight a further decline in consumers’ confidence levels throughout Asia, although, on the whole, consumers in Asia remain more positive than those in other regions around the world.

Nielsen’s Q2 2012 Consumer Confidence Index recorded a score of 95 for Asia, down two points from Q1 2012. Confidence levels declined in many markets across Asia, with just five markets (Indonesia, Malaysia, Hong Kong, Vietnam and South Korea) recording an increase in confidence levels for the quarter. Malaysia posted the strongest gain in Asia, up four points compared to Q1 2012.

A number of Asia markets ranked amongst the most confident countries globally, including Indonesia (1st) which had the world’s most confident consumers, Philippines (3rd) and Malaysia (5th).

“Continuing economic uncertainty is clearly impacting consumers’ confidence levels across the region. Global events, including a worsening Euro zone crisis, coupled with slowing growth rates in China and India, impacted financial markets and consumer sentiment in many parts of Asia. Consumers are reacting to renewed global market volatility by adopting a more cautious approach to discretionary spending.” Therese Glennon, Nielsen’s Managing Director of Consumer Insights in the APMEA Region.

*Disclaimer: Article Posted as Received.